We are Healthcare Digital Content & Strategy experts and our mission is clear.

Stand Out. Make Change. Be Excellent. This is what we do. That is what we help our clients to achieve. Our experience and passion shine in all that we do. We bring together the right talent, ideas and solutions to help you stand out, impact change and be the best. We deliver the results you expect. Our content and strategy solutions align your business goals with your audience needs and expectations to achieve success and make a difference.

Stand Out.

“When I am an old woman I shall wear purple!” has always been a favorite poem of ours. Purple makes anyone stand out.

Make Change.

wave is the symbol of the strongest forces on earth. It shows movement and change.

Be Excellent.

True excellence comes when we are able to focus on our strengths and work together to excel. We are a group. It takes a team of experts to be the best. We are all smarter together.

Our Beginnings


Rachelle Montano

Rachelle Montano has a passion for all things digital. She started her career as a clinical dietitian, well before the dot com craze. She quickly fell in love with the power of digital engagement and marketing solutions and after earning an MBA with an eCommerce concentration, she was thrilled to pursue a career that allowed her to combine her healthcare and clinical experience with digital marketing. Rachelle went to work crafting digital strategic business plans for hospitals and healthcare systems with Greystone.Net as the VP of Consulting Services. After ten years with Greystone.Net, she went on to establish and lead the Professional Services and Consumer and Marketing Solutions groups for StayWell. Having been given the opportunity to touch the vision and digital strategy of hundreds of healthcare provider organizations over the last two decades, as well as work with numerous vendors and agencies has given Rachelle a unique perspective and experience to share.

Rachelle’s core values to Stand Out, Make Change, Be Excellent are why she started Purple Wave Group. She has been in the digital healthcare industry for 20 years, and has been a part of the digital landscape evolution. Her talent to understand what your business needs are and what it will take to get there is her expertise. She easily translates your business goals into tangible tactics for positive results. Bringing her experience to helping make your business a success is what drives her.

Rachelle has a Bachelor of Science degree in Nutrition from Cornell University and a Master’s of Science/Registered Dietitian as well as an MBA with eCommerce concentration from Georgia State University. You can find her and her family in Cocoa Beach, FL, during the winter months and the Outer Banks, NC, during the summer. Luckily with technology today, a majority of her work can be remote. After all, it’s your digital presence that matters!