and Planning

A business strategy is the means by which it sets out to achieve its desired ends.

  • Brand
  • Audience
  • Digital business
  • Digital landscape
  • Technology
  • Competitor analysis

Ensuring a solid taxonomy will give you a foundation to grow and create relationships within your content that are relevant and useful for all your audiences.

  • Taxonomy audits
  • Taxonomy plans
  • Taxonomy development
  • Implementation


Your content is your voice to the world. We help ensure your message is getting heard by the right people when they need it.

  • Content audits
  • Gap analysis
  • User experience

Search Optimization

Search is a main driver for how your audience finds you. We offer:

  • Search Engine Optimization
  • Voice Search Optimization
  • Google AdWords Certified Experts

Success Metrics

Measuring results to know the work you are doing is important.

  • ROI metrics
  • Report development
  • Executive/leadership communication strategies
  • Impact measurement

Technology / Vendor Audit

We are able to navigate the sometimes crowded digital vendor landscape and provide much needed guidance.

  • RFP Development and process
  • Technology and vendor review and assessment
  • Contract negotiations
  • Support review and optimization


Education & Training

Contact us about having Purple Wave Group lead a training session for your marketing team, leadership team, or any team interested in learning more about digital healthcare marketing.

Website Development & Hosting

Purple Wave Group builds, provides maintenance and hosts multiple small business websites. Reliable, full-scale website hosting is available from Purple Wave Group. Contact us to learn more.